Magnets have always been a popular souvenir choice for tourists, but sometimes it can be hard to work out which ones will sell the best. If you're struggling to drive up profits at your souvenir shop, here are 3 tips for sourcing magnets that tourists in Australia will actually want to buy.
Make Sure They're Not Too Fragile
Most of the tourists buying fridge magnets from your souvenir shop will be overseas visitors who need to fly home at the end of their trip. As such, it's important that you select a range of magnets that are sturdy and durable. When tourists travel home, they'll have to pack their magnet in their suitcase, and a fragile magnet will quickly snap when that suitcase is thrown around by baggage handlers. To ensure durability, try to choose magnets that have a wide, solid shape; any thin parts that stick out from the main body of the magnet are likely to snap off during transit. Also, don't be afraid to move away from tradition ceramic magnets in favour of hardier materials, like metal magnets.
Make Sure They Represent Tourist Attractions
Most tourists like to buy fridge magnets that will remind them of part of their trip. So, it's important to source magnets that represent the common attractions tourists flock to while they're in Australia. Kangaroo magnets, for example, will always be a big seller because most tourists in Australia don't miss a chance to see these unique animals. Other popular and unique Australian animals people may want a magnet of include koalas, wombats, platypuses, emus, and kookaburras. You'll also find success by stocking magnets that depict specific locations most tourists visit. The Sydney Opera House, the Great Barrier Reef, and Sydney Harbour Bridge are all memorable places tourists like to be reminded of. Plus, you can't go wrong with skyline magnets for popular cities like Sydney and Melbourne.
Make Sure They're Affordable
It's always good to stock some more premium magnet designs that sell at a higher cost, but make sure you source plenty of affordable magnets too. Remember that many tourists like to buy magnets as souvenirs for their family and friends back home. When you have a dozen people to buy for, souvenir decision-making becomes more about price than quality. Selecting a range of cheap magnets alongside your more expensive ones will ensure you catch tourists of all needs and requirements.Share